Background: This project is a personal project that was inspired by my love for hair products that keep my curls healthy and happy. Wthn is an all-natural hair care brand focused on making simple products that get the job done without harmful and unnecessary chemicals. I wanted to focus on keeping the branding fun, yet minimal to highlight the fact that the products would only include ingredients that are good for the body.
Brand adjectives: minimal, clean, bright, natural, organic
Services: Branding, Label Design